Agentic commerce is a specific application of agentic AI in shopping, payments, and commerce, where autonomous AI agents act on behalf of users to complete tasks such as finding products, comparing options, and making purchases. Unlike general agentic AI, which can operate across multiple domains like customer service, software development, or content creation, agentic commerce focuses exclusively on commercial and retail activities, using context, memory, and tools to make autonomous decisions.

Why it matters: Agentic commerce enables faster, more personalized, and efficient shopping experiences, while requiring clear permissions and governance to ensure trust, accountability, and safe use.